Privacy & Policy
PRIVACY POLICY – WAKEFULI
Last updated: 17th January 2026
Wakefuli LTD (“Wakefuli”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use the Wakefuli mobile application and related services (“App”).
This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR).
1.WHO WE ARE
Data Controller: Wakefuli LTD
Company Number: 14943906
Registered Office:
61 Bridge Street, Kington
Herefordshire, HR5 3DJ
United Kingdom
Contact Email: hello@wakefuli.com
2. INFORMATION WE COLLECT
We collect only the data necessary to operate and improve Wakefuli.
2.1 Information You Provide
This may include:
- Email address
- Name
- Phone number
- Location (general location, not precise GPS unless explicitly enabled)
- Date of birth, time of birth, and birth location (for astrological features)
- Journal entries and self-inquiry logs
- Biological sex (where provided)
- Job or occupational information (optional)
- Masculine / feminine tendency indicators (self-reported)
2.2 Content You Create
- Private content (journals, reflections, self-inquiry logs)
- Coach content (events, techniques, recordings, live streams)
2.3 Usage & Technical Data
- App interaction data (features used, session duration)
- Device and app performance data
- Log data necessary for security and troubleshooting
3. PRIVATE VS COMMUNITY CONTENT
Private Content
Private content such as journals and self-inquiry logs:
- Is visible only to you
- Is not shared with other users
- Is not used for marketing or advertising
Community / Coach Content
Content created by Coaches and shared publicly within Wakefuli:
- Is visible to other users
- May be promoted within the platform
- Is governed by the licence terms in the Terms & Conditions
4. HOW WE USE YOUR DATA
We use your data to:
- Provide and operate the Wakefuli App
- Personalise your experience
- Enable practices, events, and memberships
- Support journaling and self-reflection features
- Manage subscriptions and free trials
- Improve app performance and usability
- Maintain platform security
- Comply with legal and regulatory obligations
We do not use your data to make automated decisions that have legal or significant personal effects.
5. LEGAL BASIS FOR PROCESSING
Under GDPR, we process your data based on:
- Contractual necessity – to provide the App and its features
- Consent – where you voluntarily provide optional information
- Legitimate interests – to improve services and maintain security
- Legal obligation – where required by law (e.g. accounting records)
6. DATA STORAGE & SECURITY
We take reasonable and appropriate measures to protect your data, including:
- Secure storage systems
- Restricted access to authorised personnel only
- Industry-standard technical and organisational safeguards
- Regular review of security practices
While no system can be 100% secure, we continuously work to protect your information.
7. DATA SHARING
We do not sell your personal data.
Your data may be shared only:
- With essential service providers (e.g. app hosting, app-store infrastructure)
- Where required by law or legal process
- To protect rights, safety, or prevent fraud
All service providers are required to protect your data appropriately.
8. INTERNATIONAL USERS
Wakefuli is based in the United Kingdom but is accessible globally.
Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data-protection laws.
9. DATA RETENTION
We retain personal data only for as long as necessary:
- To provide the App and its services
- To comply with legal, accounting, or regulatory obligations
- To resolve disputes or enforce agreements
Upon account deletion:
- Access to your account is terminated
- Private content is deleted or anonymised where reasonably possible
- Certain records (e.g. payment history) may be retained where legally required
10. YOUR RIGHTS
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to certain processing
- Withdraw consent where processing is based on consent
- Request a copy of your data (data portability)
To exercise your rights, contact: hello@wakefuli.com
11. CHILDREN’S PRIVACY
Wakefuli is intended for users aged 13 and above.
We do not knowingly collect personal data from children under 13.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time.
Users will be notified of material changes via email or in-app notification.
Continued use of Wakefuli constitutes acceptance of the updated policy.
13. CONTACT US
If you have any questions, concerns, or requests regarding your privacy:
📧 hello@wakefuli.com